1. It's the world's most successful business concept
With sales of more than $1 trillion - that's right, trillion - worldwide, franchising is the most successful business concept the world has ever seen. In the United States today, more than 50% of all business start-ups are franchises. New Zealand and Australia are among the most “franchised nations” and franchised home building businesses, renovation businesses and building maintenance businesses are now dominating their markets.
2. It's a low-cost way to build a real business
That is, a business that is more than a job, but has a recognised brand, effective marketing and proven business systems - everything you need to jump start your business straight away and build a valuable asset for your future which you can sell.
3. It's about being in business for yourself, but not by yourself
Most of those who start their own business do so because they no longer want to work for a boss - they want to control their own destiny. That's great, but it can also be scary and lonely.
The beauty of a franchise business is that it combines the independence of owning your own business and being your own boss together with the advantages of being part of a larger organisation. Those advantages include expert advice, training and support - not only from the franchisor but from your fellow franchisees - and group buying power.
It takes five or ten years to start a new, successful business.
Not true with franchises!
Robert Kiyosaki, Rich Dad, Poor Dad
4. It's proven to reduce the risk of being in business
That's because franchises are proven business systems, according Michael Gerber's The E-Myth Revisited, one of the world's best-selling books on developing a successful small business.
5. It's a way of 'playing with the big boys'
The building repair and renovation market in New Zealand is worth a whopping $4 billion per year. How can you as an independent newcomer make your mark in this market?
The answer is, you can't. But there is a smart alternative. By joining a nationwide group with a recognised brand, great marketing and strong systems, you'll kickstart your business and be able to compete with bigger, more established players in your market straight away.
6. It's a way of building a business, not just a job, like so many so-called 'businesses'
"If you want to be financially secure, mind your own business." So says Robert Kiyosaki, author of one of New Zealand's favourite books on creating wealth, Rich Dad, Poor Dad.
But Michael Gerber in The E-Myth Revisited warns that many people go into business expecting to find more freedom, but instead find the opposite - they are the ones doing all the work. They are the business! What you have to realise, says Gerber, is that to be truly successful in business, you must create a business which works independently, without you. For that you must have a system which will allow your people to consistently produce predictable results.